Four Lessons We Should Have Learned This Year

by Kevin Wheeler - Dec 9, 2009, 5:07 pm ET

Adversity is a great teacher, and the past year will certainly be one of the most adverse and professionally difficult that we will ever experience.

It has been a year of paradoxes and contradictions: unemployment is soaring, but many organizations cannot find the qualified people they need. Rather than restructure work or rethink how work gets done in order to find people, we continue to seek people to work in traditional ways. More people are looking for part-time, temporary, or contract work, yet only a tiny percentage of companies are looking for these type of people. We know that being discourteous to people creates negative branding and is morally questionable especially when so many are unemployed, but we have perhaps never been as discourteous to applicants are we are now. Energy costs have fluctuated wildly and global warming is a topic on every agenda, yet most organizations and people prefer face-to-face relationships rather than asking people to save energy by working from home.

Here are four lessons we should have learned this year.

Lesson #1: Building and maintaining candidate relationships and generating referrals are keys to survival.

Job descriptions should be dead, but I have no doubt that they will live on for a long time. We should all agree that they are not the best, cheapest, or fastest way to attract good people.

In general, you are not going to find the people you need by posting on job boards. The most successful recruiters use social networks, ask employees (and others) for referrals and focus on building talent communities of potential candidates.

Learn from product and service marketing how to do a better job. Watch how IBM or Deloitte advertise and market their professional services. Go for targeted messaging and quality, not volume. Generate candidates from relationships you form using tools such as LinkedIn, Facebook, and Twitter and by asking for referrals. Make it a rule of thumb that if you are generating hundreds of responses to a job posting, you are doing something terribly wrong.

Lesson #2: Use targeted, bold marketing and branding to appeal to the types of candidates you want.

Don’t try to appeal to everyone. Focus your marketing messages and media on the type of candidate you are most in need of. KPMG and other organizations target college-age candidates with videos and other media designed to appeal to that age group and to the personalities of the type of candidates who usually want to work for them.

They don’t spend any time or money on marketing that is generic or that appeals to older potential candidates.

The best marketing is always targeted to a specific audience and discourages, although subtly, those who don’t fit the target. Partly this is done through words and pictures and partly by placing the information where the people you are targeting are most likely to see it.

For example, Mercedes advertises on television at the times and on programs where their research shows that highly successful and well off people watch. They place print advertisements in magazines that these types of people read. They do not advertise on Super Bowl nor do they advertise in Reader’s Digest. Targeted marketing requires research, focus, carefully thought-out graphics, and tested writing.

Wording is also key; what you say makes all the difference. If you say and imply that you are seeking only those with very specific backgrounds and qualifications, you will reduce the numbers who apply and improve quality. Even your recruiting web site needs to be worded in a way that is attractive to those you are most anxious to have apply. Cisco Systems has a web site that is appealing to technical professionals but less so to others.

Lesson #3: Do not just use, but embrace, emerging technology

Social networks, video, YouTube, candidate relationship management products, Web 3.0 websites, and SecondLife are all tools that can potentially enlarge your candidate pools, screen candidates, and build relationships.

Facebook, Twitter, and YouTube are perhaps the most effective recruiting tools in your arsenal. Video has become king in attracting people, and YouTube is the second-most used search engine after Google itself. If your organization has a recruiting page and/or video, it’s a good start.

Once you start attracting potential candidates, there are many tools to help screen them and communicate with them. CRM tools (Avature is a good example) let you track and communicate with groups of candidates. The most current ATS vendors are also offering this capability and even allow you to link to online profiles in LinkedIn and Facebook. This means candidates do not need a resume.

There are countless email programs, newsletter distribution programs, and other free or inexpensive communication aids that recruiters can use to do a better job letting candidates know where they stand. Even automatic bounce-back responses can be more intelligently written and distributed. A follow-up email could follow the bounce-back and automatically provide the candidate with another touch point.

Lesson #4: Accept change as a way of life

We will not be heading back to the more traditional ways of recruiting, and the contradictions and paradoxes I outlined at the beginning of this article will be with us for a long time. Traditional recruiting skills will be liabilities and will generate little profit.

Everything from face-to-face interviews to onboarding new employees will be more automated and will be done using the Internet. Software applications and mobile technology will dominate the recruiting space. Video interviewing and simulations for selection will become normal within five years.

To be a thriving recruiter you need to focus on building a new mindset that is centered on the acceptance of change as a constant and on taking advantage of technology.

Perhaps the greatest lesson of this year is that we are now at the place where we can use this technology to target our marketing, focus on a smaller number of candidates, allow more direct communication between candidates and hiring managers, and spend more time on raising awareness and marketing key positions using the various technical platforms we have available.

The ability to do this will be seen as strength and will generate returning profit for years to come.

Fired is the New Retired - The idiocy of axing older employees.

By Ellis Cose NEWSWEEK
Published Oct 29, 2009
From the magazine issue dated Nov 9, 2009

This may be the worst time in the last 60 years to be old and looking for work. Some 6.8 percent of workers over 55 are unemployed (not as bad as for younger workers, but still a historic high). You have to go back to 1949 to find employment stats nearly (but not quite) as bleak as they are now. The bad news does not stop there. On average, it takes employees over 55 roughly 33 weeks to find new jobs, nearly seven weeks longer than for younger workers, and nearly 13 weeks longer than it took just two years ago. Bad as things are, the Supreme Court has made them even tougher—at least for those who believe they are victims of age discrimination and are inclined to try to prove it.

The court's 5-4 ruling last June came in response to a suit filed by a demoted employee, Jack Gross, under the Age Discrimination in Employment Act (ADEA) of 1967. It was not sufficient, concluded the majority, to show that age was among the reasons for an employee's bad treatment; age had to be the reason. In his dissent, Justice John Paul Stevens called the decision "unnecessary lawmaking." The majority, he said, misread Congress's intentions. Last month, in introducing legislation to nullify that decision, Senate Judiciary Committee chair Patrick Leahy also accused the court of thwarting congressional intent.

At a Judiciary Committee hearing focused on recent Supreme Court workplace decisions, Jack Gross told his story. (The committee also heard from a former Halliburton employee who says she was raped by coworkers in Iraq but was denied the right to sue because she had unwittingly signed a binding arbitration agreement.) Born in 1948 in a small Iowa town, Gross grew up imbued with the value of hard work. As a schoolboy, he labored at numerous jobs despite the constant pain of ulcerative colitis. As an adult, he found work with Farm Bureau Life, an insurance company, and eventually became a vice president. But in his 50s, he was abruptly replaced by a younger woman. The company, he surmised, was systematically trying to weed out older workers. A jury found in his favor but an appeals court vacated the verdict. The case eventually made its way to the Supremes, whose decision "mortified" him.

The AARP was similarly disturbed—especially in light of statistics showing a 29 percent jump in age-discrimination complaints from 2007 to 2008. Dan Kohrman, senior attorney with AARP, concedes that the numbers don't necessarily prove a commensurate rise in age discrimination, but he insists they show something bad is going on. During hard times, he says, many employers resort to "crude practices" that drive older workers away. They may force supervisors to rank employees on subjective criteria—such as mental "flexibility"—that are essentially a license to discriminate. Or they generate paperwork alleging drops in performance that have no clear explanation.

Linda Barrington, an economist with the Conference Board, agrees that older workers are often stereotyped. Obesity," she observed, "is more of a health-care cost than age for those between 30 and 50." And older workers show every bit as much stamina as younger workers when called upon to put in long hours. Yet in all too many cases, employers see age as a much larger liability than it is.

Earlier this year, after another Supreme Court ruling made it harder for women to fight discrimination in pay, Congress passed the Lilly Ledbetter Fair Pay Act to restore rights many legislators assumed they had already protected. Congress ought to do the same for older workers, who should be given every legal weapon they need to fight discrimination. But even if that happens, age discrimination will not simply go away. Very few workers have the resources to bring a case to court. As Joanna Lahey, an economist with the Rand Corporation, has noted, "the majority of people who sue under the ADEA are white, male middle managers or professionals." And even if more people did have the financial resources to sue, many who are discriminated against don't have the smoking gun that will prove their case. They may just know the job or promotion they wanted went to someone else.

The larger problem, as Barrington points out, is how we tend to view people, the stereotypes we impose on workers of a certain age. It would be great if correcting that were as simple as changing a law. Instead, we face the more daunting task of changing ourselves.

Find this article at http://www.newsweek.com/id/220144 © 2009

US staffing market primed for recovery

The US staffing market is set for recovery in 2010, according to Ron Mester, managing director of research and analysis firm Staffing Industry Analysts.

In a live satellite link up to California at APSCo’s member sales conference in London, Mester told delegates that the value of the world’s largest staffing market (on a country-by-country basis) has now fallen to $93bn (£58.5bn), from $126bn in 2008.

But total revenue is predicted to grow to $98bn next year and temporary staffing is forecast to grow in all sectors measured by the research firm, including industrial (15%), finance/accounting (8%), IT (8%), marketing/creative (5%), legal (5%), clinical/scientific (4%), engineering/design (4%), office/clerical (4%) and healthcare (1%).

According to Mester, US recruiters have been more agile in the recession, increasing their value-adds of recruitment process outsourcing, HR outsourcing, managed service provider services, vendor managed services and master supplier services, while there were 8% more staffing companies placing professionals over office staff and industrial staff last year than in 2004.

Mester said: “Over the next 10 years, employment services will be one of the biggest growth industries. Increasingly, there are more people that want to work in flexible arrangements. Management teams are looking for more flexible workforces and there are skill shortages in professional skill sets.”

But elsewhere, Palmer Forecast predicts that US temporary worker demand is set to fall by 13.7% in 2009.

The industry consulting firm’s findings indicated a 22.2% decline in temporary help for Q3 2009, which actually came in at a 24.5 % decline more than predicted due to higher than expected unemployment figures.

According to the Bureau of Labor Statistics, seasonally adjusted temp jobs fell 23.3% year-over-year in September, up from the 24.5% year-over-year decline in August. Temp jobs, seasonally adjusted, fell slightly, 0.1% sequentially from August.

Palmer says this is an encouraging early sign of rebound and provided a 3.1% boost on a non-seasonally adjusted basis. The 2,000 temp job losses were the lowest rate of loss since October 2007.

The unemployment rate increased to 9.8% in September from 9.7% in August, the highest jobless rate since June 1983.

10 Ways to Be Liked in Your Job Interview

by Jonathan Littman and Marc Hershon

No matter your resume and talents, if you mess up a job interview you won't get that position. In today's tough economy you need every possible edge. As authors of the new book, "I Hate People! Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What you Want Out of Your Job," we see it as a simple equation: You want to be liked -- not hated.

Here are 10 simple things to do that will dramatically increase your chances: from wearing the right expression, to knowing what not to say, to never ever breaking a sweat.

1. Don't be a "smiley face."
Excessive smiling in a job interview is seen for what it is -- nervousness and a lack of confidence. A smiley-face person exudes phoniness, which will quickly be picked up by the interviewer. Instead be thoughtful and pleasant. Smile when there's something to smile about. Do a practice run in front of a mirror or friend.

2. Don't be a small-talker.
Your job is to be knowledgeable about the company for which you're interviewing. Random facts about last night's episode of "Dancing with the Stars" or your favorite blog will not get you the job. Never feel you have to fill an interview with small talk. Find ways to talk about serious subjects related to the industry or company. Pockets of silence are better than padding an interview with random babble.

3. Don't sweat.
You can lose a job by wearing an undershirt or simply a little too much clothing. Sweaty palms or beads on your forehead will not impress. You are not applying to be a personal trainer. Sweat will be seen as a sign of weakness and nervousness. Do a practice run with your job interview outfit in front of friends. The job interview is one place you definitely don't want to be hot.

4. Don't be a road block.
Interviewers are seeking candidates eager to take on challenging projects and jobs. Hesitance and a nay-saying mentality will be as visible as a red tie -- and seen as a negative. Practice saying "yes" to questions about your interest in tasks and work that might normally give you pause.

5. Don't be petty.
Asking the location of the lunchroom or meeting room will clue the interviewer into your lack of preparation and initiative. Prepare. Don't ask questions about routine elements or functions of a company: where stuff is, the size of your cube, and company policy on coffee breaks.

6. Don't be a liar.
Studies show that employees lie frequently in the workplace. Lying won't get you a job. In a job interview even a slight exaggeration is lying. Don't. Never stretch your resume or embellish accomplishments. There's a difference between speaking with a measured confidence and engaging in BS. One lie can ruin your entire interview, and the skilled interviewer will spot the lie and show you the door.

7. Don't be a bad comedian.
Humor tends to be very subjective, and while it may be tempting to lead your interview with a joke you've got to be careful about your material. You probably will know nothing about the sensibilities of your interviewer, let alone what makes them laugh. On the other hand, nothing disarms the tension of a job interview like a little laughter, so you can probably score at least a courtesy chuckle mentioning that it's "perfect weather for a job interview"!

8. Don't be high-maintenance.
If you start talking about the ideal office temperature, the perfect chair for your tricky back, and how the water cooler needs to be filled with imported mineral water, chances are you'll be shown a polite smile and the door, regardless of your qualifications. Nobody hiring today is going to be looking for someone who's going to be finicky about their workspace.

9. Don't be a time-waster.
At every job interview, the prospective hire is given the chance to ask questions. Make yours intelligent, to the point, and watch the person across the desk for visual cues whether you've asked enough. Ask too many questions about off-target matters and you'll be thought of as someone destined to waste the company's resources with insignificant and time-wasting matters.

10. Don't be a switchblade.
Normally the switchblade is thought of a backstabber, often taking credit for someone else's work. In an interview setting, the switchblade can't help but "trash talk" his former employer. If you make it seem like your former workplace was hell on Earth, the person interviewing you might be tempted to call them to find out who was the real devil.

Copyright 2009 Jonathan Littman and Marc Hershon, authors of "I Hate People!: Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job"

Jonathan Littman is the author of "I Hate People!" and numerous works of nonfiction, including "The Fugitive Game," "The Watchman," and "The Beautiful Game." He is a columnist for Yahoo! Sports.

Marc Hershon is the coauthor of "I Hate People!" and a branding expert who helped to create the names for the BlackBerry, Swiffer, and many other influential products.

Celebrating 2-Years of Bringing People Together!

In July 2007 we started Direct Search Alliance to set a new standard in the "Recruiting for Recruiters" segment, which is largely made up of fragmented independent executive recruiters who are former industry professionals working on their own.

Leveraging best-in-class database management and communications technology, as well as the rapid growth of premier business information search engines and businesses-oriented social networking websites, we have built the largest confidential network of Staffing and Human Capital Industry professionals in North America.

How we provide this new standard is centered on making new and sustaining valued relationships with working professionals day after day. We might leverage "information technology" to create a platform from which we work, but what makes our approach truly unique to the industry is in our collective efforts to reach out to top performers directly by phone or with personal correspondence to develop relationships over time with industry talent, both broadly coast-to-coast and deeply within local markets.

We bypass the typical employment sites and find people who aren't looking for a job, but are interested in hearing about new opportunities and welcome a career partner with connections inside the top employers to work for.

In the Staffing & Human Capital Services Industry, we have multidisciplinary depth and breadth across Commercial and Professional Staffing, Place & Search, Outplacement, Human Capital Management Services and Outsourcing segments.

Our organizational mission is to represent, serve and inspire talented individuals in connection with business performance as well as career progression. We believe that it is people who drive business success, and it is our job to bring people together.

Join us in celebrating our anniversary. Cheers to our team: Leslie, Kisa, Craig, Lisa, Carrie, Jen, and Amy! A heartfelt thank you to our clients who have supported our growth with exciting and challenging opportunities, and sincere appreciation to our candidates who have brought us diverse skills and talents, making us proud and more knowledgeable.

5 common interview questions and how to answer them

by Marci Alboher, Working the New Economy, on Fri Jun 12, 2009

Several people wrote to me saying that whether an interview is on the phone or in person, there were several questions that they anticipate with dread. I’ve been collecting those questions and talking to some pros about how best to answer them. Here are the top five, with suggested answers. Of course, there are no right or wrong answers, only ways of thinking about answers that will get you to the next stage of the process:

What’s your greatest weakness?

It’s an interview cliche, but it still gets asked. The key is to come up with something that is truthful, yet doesn’t impact your ability to do the job, according to career coach and blogger, Miriam Salpeter. More important than what you identify as a weakness is the part about how you’ve overcome it. Salpeter offers this example: A computer programmer might say, “Speaking in front of very large crowds really scares me, but I’ve been working on becoming a better public speaker. I’ve joined Toastmasters, and I stand up in front of my mirrror, pretending there is a crowd.” It's a good one because public speaking is something most people are afraid of, and it is also not likely to be essential to a job as a programmer. One thing you should never say, says Salpeter, is that you are a perfectionist because no one wants to work with a perfectionist. If you want to know why, read this spot-on post by Penelope Trunk.

So tell me about yourself? (Also posed as “Why do you think you’re the person for this job?” “Why should we hire you?” “What distinguishes you from other candidates?”)

This is not an invitation to recite your biography. It is an opportunity to draw out the parts of your story that best sell you for the position. So if you were born and raised in Boston and are passionate about the city, that might a good topic for conversation in an interview for a marketing position with the Boston Red Sox. But it wouldn’t necessarily be worth mentioning if you were talking about a job in international banking. If you’re fluent in three languages, have worked overseas, and have parents who hail from outside the U.S., then those facts would be good ones to highlight in the interview for the international banking job.

Talk about a time you failed and how you recovered.

Since we all mess up from time to time, the important thing is that you choose something where you can demonstrate what you’ve learned from the experience. A classic example here would be a time that you took on too much responsibility or agreed to do something on an unreasonable timetable, according to career coach and resume writer, Chandlee Bryan. Your recovery could be as simple as the fact that you now feel comfortable raising concerns about what you can deliver on a given schedule.

What changes would you make to our company if you came on board?

This one can set you up to stumble in a variety of ways, according to Ford R. Myers, author of the new book, “Get the Job You Want Even When No One is Hiring.” "No matter how comfortable you feel in this situation, you are still an outsider, and don't know the inside story,” warns Myers. “Even if your suggestions are good, you might make them look like idiots, if they don’t see things your way. And if you say something that doesn’t align with the company’s culture, then you look like an idiot.” Myers recommends saying something like this: “I wouldn’t be a very good doctor if I gave my diagnosis before examining the patient. If I were hired, I’d take a very good look at what’s going on, speak to a lot of people. And after examining the entire situation, I would come to you with a proposal for your input, and collaboratively we would come up with a solution.”

Why are you returning to a field or a company you left?

The key with this one is to present your time away as a learning experience and focus on what you know now that you didn't understand before, says Chandlee Bryan. Say you were in banking, helping to evaluate companies for mergers and acquisitions and went for a stint to a startup. You’ll now be able to say that you understand the start-up mentality from more than just a balance street perspective. You might want to add that the time away helped you understand why you are more suited to working in a large organization than in a small one, or some other observation about the difference in cultures and why the one you left is a better fit for you.

For examples of more challenging interview questions along with sample answers, spend some time on Glassdoor.com’s interview section where people post real questions -- as well as other details about interview formats -- from real interviews. To gain full access to the interview section, you need to post information about an interview you went on. The site offers a range of questions -- from basic ones like the ones above, to some that will appeal to anyone who enjoyed studying for the SATs. This was apparently a question in an interview for an account manager Microsoft interview: “One train leaves Los Angeles at 15mph heading for New York. Another train leaves from New York at 20mph heading for Los Angeles on the same track. If a bird, flying at 25mph, leaves from Los Angeles at the same time as the train and flies back and forth between the two trains until they collide, how far will the bird have traveled?”

With Jobs Scarce, Age Becomes an Issue

by Dana Mattioli
Tuesday, May 19, 2009
provided by The Wall Street Journal

Age discrimination in the workplace has long been a concern for the 55-and-older set. In this downturn, however, younger workers may have as much to fear as their more-mature colleagues.

Employees in their 20s and 30s are finding themselves more at risk of a layoff, according to labor lawyers, as employers look to avoid age-discrimination lawsuits by adopting a "last one in, first one out" policy and turn to tenure as a means of conducting layoffs. In some cases, young, childless professionals say they feel they're being targeted in layoffs, while employees who have families to support are given special consideration.

While no age group is exempt from layoffs, younger workers seem to be shouldering a larger percentage of the burden, according to recent Labor Department figures. The unemployment rate for those between the ages of 25 and 34 was 9.6% in April 2009, up from 4.9% a year earlier. For those ages 55 and older, the unemployment rate was 6.2% in April 2009, compared with 3.3% a year earlier.

Wary of Lawsuits

While younger workers tend to earn the lowest salaries, making them the least-expensive workers to retain, companies are becoming wary of laying off older, better-paid workers. In fact, Gerald Maatman, co-chairman of the class-action litigation practice at Seyfarth Shaw LLP, which represents employers, says he has been fielding more inquiries about laying off younger workers than in years past, especially from companies in states like New Jersey and Michigan that have laws to protect workers as young as 18. Age-discrimination lawsuits brought by older workers can cost more than the salary of the worker who was laid off and can hurt the company's reputation, according to Andria Ryan, partner at Atlanta law firm Fisher & Phillips LLP.

"Younger people, in general are a lot less of a risk [for lawsuits] when you do a reduction in force," says Ms. Ryan. While most states protect employees 40 and older from age discrimination, only a handful of jurisdictions extend this protection to employees as young as 18, she says.

"Companies don't like [layoffs by seniority], but [they're] also the easiest to defend," says Gerald Hathaway, co-chairman of the business-restructuring practice group with employment law firm Littler Mendelson. "If you have a bona fide seniority system it's a defense for any type of discrimination," according to the law, he adds.

Seniority in Education

This is particularly true in the education field, where many colleges and schools are taking measures to protect tenured teachers and professors. David Schauer, superintendent of Kyrene Elementary School District No. 28 in Tempe, Ariz., sent layoff notices to 68 teachers in anticipation of budget cuts. The cuts target only first-year continuing teachers, most of whom are in their 20s, says Mr. Schauer. "My worst fear is that really good people will leave teaching," he says.

Nicole Ryan, a 24-year-old sixth-grade math teacher for Fox Lane Middle School, in Bedford, N.Y., received such a layoff notice. The notice was sent out to teachers and staff based on their seniority. So, despite strong performance reviews, budget cuts mean she may not have a job to return to in the fall. "I knew it was coming because, based on seniority, I was lower on the totem pole," she says. "It didn't make it any easier."

The emotional impact of layoffs can affect a manager's decision when it comes to choosing who gets the ax -- and that can also disproportionately affect younger workers. "It takes a tremendous toll on managers," says Mitchell Marks, a professor of organizational change in the College of Business at San Francisco State University. Mr. Marks says when layoff decisions come to a tie breaker, personal and family situations often come into play.

"I've had plenty of managers sit me down and say 'Joe's spouse just got diagnosed with cancer but Jane's spouse is an M.D.,' " says Mr. Marks of the explanations of how a layoff has been decided. The same decision-making process can occur when choosing who gets laid off between a single 20-something employee or, say, a 50-year-old employee with two kids in college.

Svetlana Gelman, 24, worked in the marketing department of a law firm until December when she was laid off. She feels strongly that her age and the fact that she doesn't have a family to support put her at greater risk before the layoff. Ms. Gelman says she was competing head-to-head with another employee with a child, who was hired a few months after Ms. Gelman and often would use her sacrifices as a parent to tout her dedication to the firm.

"The person was very tactical, she would bring the child in, spoke about him all the time and would say things like 'My child is sick but I'm still here,' " says Ms. Gelman.

And as work became more scarce and layoffs loomed, Ms. Gelman says she was let go while her colleague remained, despite the fact that Ms. Gelman earned less and often worked longer hours because of her co-worker's child-care responsibilities.

Staying Safe

Still, there are ways younger workers can go about safeguarding their jobs. High-maintenance attitudes typical of younger workers also make them more prone to the chopping block in a down economy, says Bruce Tulgan, author of "Not Everyone Gets a Trophy." Twentysomething professionals tend to demand flexibility, responsibility and high pay, he says -- all things that aren't going to be well-received in this environment.

"This is a really great time to come in early, stay late, dot your i's and cross your t's," says Mr. Tulgan. He says young employees should volunteer to do grunt work, take advantage of free certifications their companies offer and be compliant, rather than demanding.

Staying Valuable

Ms. Ryan, the attorney, says now is the time to make yourself as invaluable to a company as possible. She recommends cross-training in another department, learning as much as possible about different areas of the company and expressing a willingness to relocate to less desirable locations (something those with families often can't do).

You might also try to align yourself with someone in senior management. This could be in a mentor relationship or as a volunteer on a big project a manager is working on. Although executives are busier these days, they often view being asked to mentor as a compliment, says Mr. Marks. And if it should come to layoff decisions, "It doesn't hurt to have someone in the executive conference room on your side," he says.