Four Lessons We Should Have Learned This Year

by Kevin Wheeler - Dec 9, 2009, 5:07 pm ET

Adversity is a great teacher, and the past year will certainly be one of the most adverse and professionally difficult that we will ever experience.

It has been a year of paradoxes and contradictions: unemployment is soaring, but many organizations cannot find the qualified people they need. Rather than restructure work or rethink how work gets done in order to find people, we continue to seek people to work in traditional ways. More people are looking for part-time, temporary, or contract work, yet only a tiny percentage of companies are looking for these type of people. We know that being discourteous to people creates negative branding and is morally questionable especially when so many are unemployed, but we have perhaps never been as discourteous to applicants are we are now. Energy costs have fluctuated wildly and global warming is a topic on every agenda, yet most organizations and people prefer face-to-face relationships rather than asking people to save energy by working from home.

Here are four lessons we should have learned this year.

Lesson #1: Building and maintaining candidate relationships and generating referrals are keys to survival.

Job descriptions should be dead, but I have no doubt that they will live on for a long time. We should all agree that they are not the best, cheapest, or fastest way to attract good people.

In general, you are not going to find the people you need by posting on job boards. The most successful recruiters use social networks, ask employees (and others) for referrals and focus on building talent communities of potential candidates.

Learn from product and service marketing how to do a better job. Watch how IBM or Deloitte advertise and market their professional services. Go for targeted messaging and quality, not volume. Generate candidates from relationships you form using tools such as LinkedIn, Facebook, and Twitter and by asking for referrals. Make it a rule of thumb that if you are generating hundreds of responses to a job posting, you are doing something terribly wrong.

Lesson #2: Use targeted, bold marketing and branding to appeal to the types of candidates you want.

Don’t try to appeal to everyone. Focus your marketing messages and media on the type of candidate you are most in need of. KPMG and other organizations target college-age candidates with videos and other media designed to appeal to that age group and to the personalities of the type of candidates who usually want to work for them.

They don’t spend any time or money on marketing that is generic or that appeals to older potential candidates.

The best marketing is always targeted to a specific audience and discourages, although subtly, those who don’t fit the target. Partly this is done through words and pictures and partly by placing the information where the people you are targeting are most likely to see it.

For example, Mercedes advertises on television at the times and on programs where their research shows that highly successful and well off people watch. They place print advertisements in magazines that these types of people read. They do not advertise on Super Bowl nor do they advertise in Reader’s Digest. Targeted marketing requires research, focus, carefully thought-out graphics, and tested writing.

Wording is also key; what you say makes all the difference. If you say and imply that you are seeking only those with very specific backgrounds and qualifications, you will reduce the numbers who apply and improve quality. Even your recruiting web site needs to be worded in a way that is attractive to those you are most anxious to have apply. Cisco Systems has a web site that is appealing to technical professionals but less so to others.

Lesson #3: Do not just use, but embrace, emerging technology

Social networks, video, YouTube, candidate relationship management products, Web 3.0 websites, and SecondLife are all tools that can potentially enlarge your candidate pools, screen candidates, and build relationships.

Facebook, Twitter, and YouTube are perhaps the most effective recruiting tools in your arsenal. Video has become king in attracting people, and YouTube is the second-most used search engine after Google itself. If your organization has a recruiting page and/or video, it’s a good start.

Once you start attracting potential candidates, there are many tools to help screen them and communicate with them. CRM tools (Avature is a good example) let you track and communicate with groups of candidates. The most current ATS vendors are also offering this capability and even allow you to link to online profiles in LinkedIn and Facebook. This means candidates do not need a resume.

There are countless email programs, newsletter distribution programs, and other free or inexpensive communication aids that recruiters can use to do a better job letting candidates know where they stand. Even automatic bounce-back responses can be more intelligently written and distributed. A follow-up email could follow the bounce-back and automatically provide the candidate with another touch point.

Lesson #4: Accept change as a way of life

We will not be heading back to the more traditional ways of recruiting, and the contradictions and paradoxes I outlined at the beginning of this article will be with us for a long time. Traditional recruiting skills will be liabilities and will generate little profit.

Everything from face-to-face interviews to onboarding new employees will be more automated and will be done using the Internet. Software applications and mobile technology will dominate the recruiting space. Video interviewing and simulations for selection will become normal within five years.

To be a thriving recruiter you need to focus on building a new mindset that is centered on the acceptance of change as a constant and on taking advantage of technology.

Perhaps the greatest lesson of this year is that we are now at the place where we can use this technology to target our marketing, focus on a smaller number of candidates, allow more direct communication between candidates and hiring managers, and spend more time on raising awareness and marketing key positions using the various technical platforms we have available.

The ability to do this will be seen as strength and will generate returning profit for years to come.

Season's Greetings

To our Client and Candidate Business Partners and Friends, all of us at Direct Search Alliance extend our sincerest best wishes for a happy Holiday Season.

May the New Year bring optimism, innovation, the coming together of talented people, support from colleagues and leadership, aspiration to overcome difficulties, and the power to make the best of trade and industry in the marketplaces we serve.

Teamwork brings everything together.

2009, a time to hope for peace and think green. A time to step it up in the face of adversity. A time to renew the spirit of service and go to work.

The upside of recession

Instead of cutting back and cowering, why not see it as an opportunity?

COMMENTARY
By G. Michael Maddock and Raphael Louis Vitón
BusinessWeek.com
Tues., March. 18, 2008

Pop quiz, hot shot: What do MTV, Trader Joe's, and the iPod have in common? Yes, of course, they're all now ubiquitous and make our lives much more agreeable.

But to us, the most interesting thing about all three is that these great brands were born during recessions. (Trader Joe's: 1958; MTV: 1981; iPod: 2001, if you are scoring at home.)

And therein lies a point everyone seems to be forgetting in the midst of the current economic slowdown. If handled correctly, a downturn can be a good thing for your company. It can give you the opportunity — and the funds — to innovate and get a substantial leg up on the competition. But only if handled correctly.

It is never going to happen if your company — or your department — goes into the recession saying, "We have to tighten our proverbial belts; let's cut spending 22.73% across the board." People are going to be demoralized. And even worse, that is what most firms are doing, and you are never going to gain a competitive edge doing the same thing as everyone else.

A catalyst for innovation
Cutting across the board is the coward's way of dealing with a downturn. It assures that no one is going to yell — how could anyone possibly object to sharing the pain equally — and it gives the timid a built-in excuse to fail. ("Gee, I know no one liked our new product, but they slashed our budget 22.73% right before launch, so, it wasn't my fault.")

But suppose you use the recession not as an excuse or a reason for hiding under your desk but rather as a catalyst for innovation? Instead of cutting everything by 22.73%, why not see the downturn as a chance to whack 90% (or the whole darn thing) out of stuff that isn't working well?

Cutting off funding to your laggards would free up a lot of money to back the one, or possibly two, big ideas you have been working on, ideas that have a chance to become breakthrough brands. If you want to be less aggressive, you could place more resources behind the existing ideas/programs/products that are already working well.

A two-pronged approach
Two key assumptions are necessary to make this possible: First, you should already have in a place a solid strategy, one that has identified your company's competitive advantage, so you know where to place your relatively big bets. If you don't have a sound strategy, you are at a huge disadvantage. And two, it assumes you have the intestinal fortitude to react to the recession in a way that is not like everyone else.

It is never going to happen if your company — or your department — goes into the recession saying, "We have to tighten our proverbial belts; let's cut spending 22.73% across the board." People are going to be demoralized. And even worse, that is what most firms are doing, and you are never going to gain a competitive edge doing the same thing as everyone else.

If you are the chief executive officer, you can make this gutsy call on your own — assuming, of course, you get the board to go along. The rest of us probably need to take a two-pronged approach.

First, when the word comes down from on high that you need to belt-tighten, go through the usual drill. Explain you probably can fly everyone in for a meeting three times a year instead of four, and why you can get by with 12 people in the department as opposed to 13.

Increase advertising while others cut back
But then go to your boss, and say, "Instead of dealing with the need to cut like everyone else, why don't we use these hard times as an opportunity," and then outline how you plan to create an MTV, a Trader Joe's, or an iPod of your own, complete with an aggressive launch timeline to ensure it is firmly established in the marketplace when the recession ends.

As Harvard Business School professor John A. Quelch noted recently, "It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."

Time to attack
You can also point out that what you are advocating will leave your company perfectly positioned once the recession ends. While your competition is withdrawing, you will be charging ahead, taking market share. Maybe neither argument will carry the day. But if it does nothing else, this kind of innovative thinking gives the boss another reason to keep you around, no small thing when the phrase "reducing headcount" is in the air.

Recessions by definition are temporary. Great companies and great executives don't abandon their growth strategies in light of temporary setbacks. They attack aggressively, while everyone else is pulling back.

G. Michael Maddock is founding partner, and Raphael Louis Vitón is president, of Maddock Douglas, a company that invents, brands, and markets products "for companies driven by innovation."

Copyright © 2008 The McGraw-Hill Companies Inc. All rights reserved.

Barack Obama Becomes the 44th U.S. President

The economy ranked as the top concern among voters who cast their ballot for Barack Obama, elected President Tuesday night.

The issue...Jobs.

A total of $100,032,604 was spent to broadcast 52 ads related to the presidential campaign on the issue of jobs from April 3 to Oct. 27, 2008, according to statistics compiled by Campaign Media Analysis Group, which tracks political advertising expenditures.

Layoffs and hiring freezes announced by Companies in the broader economy can ripple throughout the Staffing Industry by causing management to cut back on their costs by "making do" with less staff, and this can make it harder for these companies to maintain market share, fueling the ongoing decline in revenues and profits.

Given the weak labor market, only the most skilled, talented and motivated employees will uncover, discover and leverage opportunities to contribute. The economy may be weak, but it is not without prospects.

Staffing Industry employers might be well served by taking a hard look at the capabilities of their employees and how they are deployed. To preserve a place in the market and prosper for longer term benefit, only the best and brightest should be "on the team," so to speak, in revenue generating assignments. Tolerating mediocrity is risky. Finding talent is difficult with the unemployment rate increasing.

We can help make an investment in finding and hiring talent produce sustaining, material results.

Direct Search Alliance was established by Staffing Industry leaders to provide an alliance between America's best employers and executive, management and professional people already successful in their role and area of specialization.

Our organizational mission is to represent, serve and inspire talented individuals to nurture and propel business performance.

Selling in a Down Economy

You may need hunters rather than farmers.

Here are a few thoughts for growing your sales organization in these challenging times.

First, stop accepting excuses for lack of performance… even if they have a basis in truth. It’s always easier for someone to blame the economy, the competition, the lousy sales leads, or even their own company than it is to accept responsibility. The fact is that successful people find a way to succeed regardless of the circumstances. Hardly anybody actually likes to prospect, but hungry successful salespeople who need to generate revenue will become prospecting animals. Are your salespeople making enough calls to generate the business you need? Are they doing everything possible to succeed?

In better times, many salespeople focused on telling prospects about the benefits and advantages of their company’s products or services. They sent lots of proposals and followed up consistently. Business was good. But as soon as the economy slowed, this approach stopped working. The reaction was often to cut price and to add extra value (often by throwing in extra functionality) in an attempt to close deals. Margins eroded and the sales pipeline slowed to a trickle. The very salespeople who seemed like Supermen in the good times now act like kryptonite is in their office.

There are two basic questions that need to be addressed in order to turn around a languishing sales organization.

First: do you have the right people?

Many successful “salespeople” really were more like account managers who farmed their existing client base very effectively. These “farmers” are patient and will say, “Wait until the economy turns around”, or “Nobody is buying right now”. Salespeople who are excellent account managers are not necessarily willing and able to prospect for new business (i.e. become hunters). Find those who have both a strong desire for success and a commitment to do whatever it takes, then get rid of the rest!

The second question is: do your people have the abilities and skills to compete in a tough selling environment?

Many sales organizations, especially those selling technology during the boom times, failed to develop the selling skills of their sales team. Some salespeople were functioning too much as order takers and simply didn’t need to prospect in order to meet their targets. Marketing generated an abundance of leads so the biggest challenge salespeople faced was simply following-up on what was handed to them. Everything was wonderful until the economy took a turn for the worse. Many formerly successful salespeople simply don’t have the skills to compete in this new economy, or they aren’t willing to do what it will take to be successful.

In order to answer the above two questions, consider evaluating your existing organization using some sort of objective assessment methodology. Like any good change process, establishing the current condition is essential in determining an action plan for future change. Knowing strengths and weaknesses of the sales team allows for an action plan to be developed. It is entirely possible that some on the team simply will not be effective in this new economy, so making personnel changes may be the first step. If training is needed, it should be targeted to address those issues that will have the greatest return on investment. For instance, if salespeople are too easily cutting price, then some intensive focus on a good budget step would be prudent. If they send out lots of proposals but don’t close enough, developing their questioning skills and closing strategies would be appropriate.

Additionally, a growing organization should look to systematize the selling process. Determine your best sales practices and then make sure the whole organization consistently follows those practices. What are the best ways to find new leads? How do they get qualified quickly? How are budgets determined? When and how will the decision be made? Answer all these questions BEFORE you spend a fortune on software. Contact management, sales automation, and customer relationship management (CRM) software is abundant and readily available for virtually any size sales organization. Unfortunately, software alone will not fix a weak sales process or a weak sales team.

Lastly, take the time and energy to hire salespeople who not only can sell, but WILL SELL for your company. When looking at those impressive resumes be sure to ask lots of questions about how much prospecting the salesperson did in the past. Many top salespeople inherited accounts and grew an existing base. If that’s what you’re offering them, then they may be a good fit, but don’t expect this former superstar to necessarily cold call and prospect consistently for new business. Again, use good evaluation tools to screen for those attributes that will insure success in your organization. Never hire based strictly upon your “gut”.

Put it all together and you’ll probably find that selling in a down economy really isn’t much different than selling in a good economy. Hire the right people, provide them with great training and tools, and don’t accept excuses. So when the economy picks up again don’t forget the fundamentals. Winners succeed because they are prepared more than others and are committed to be the best. Good Selling!

-- by Kevin Hallenbeck

Bringing it Back

Intuitively, you know that something must be done to offset the steep decline in revenues as demand lessens for new or interim staff. You want to do something, but are confounded as to what to do - it seems insurmountable and that any one thing won't be enough to turn circumstances around. Thus far, staring at the computer screen hasn't worked. Talking about how bad is the economy hasn't either, although it makes for a good excuse and makes one feel nervously better.

Confidence comes with action and it is an amalgamation of doing basic "right things" that work together to make business come around.

INTERVIEWS
it seems silly to interview when you have more candidates than jobs, but continue to do so in numbers and dig in a little deeper--where has the candidate interviewed, with whom have they been out on assignment, what employers have contacted them, who do they report to and to whom does their boss report? These are names, names that might be hiring. In times like these when the instance of hiring or needing supplemental staffing is less common, you must increase the number of chances to sell by increasing the number of potential hiring authorities on your prospect list. When you use interviewing as a means to gather market intelligence, you can, at the same time, cross reference the name to the profile of the candidate which can be used to target your marketing efforts on a go forward basis.

Going back to the files and pulling old applications is a target-rich source for names that were passed over when business was too brisk to pay attention to the details.

REFERENCES
Everyone hates to check references - they seem like an annoying obstacle to placing a candidate. But in reality, every professional reference is not only another name, but a person you have a good reason to engage in conversation. Grab up a pile of unchecked references and get busy dialing. Your "connection" ratio will increase multi fold when you are calling about a professional reference. It is an easy transition to turn a call like this to the business of learning about the individual, their organization's needs and prospective opportunities. Go back through old checked references, and voila...more names.

MARKETING CANDIDATES
Once you have a long list of prospective hiring authority names, cross referenced with the kinds of skill classifications that they hire, you can market great candidates on a more macro, but targeted, basis and reach a large number of prospective clients. Do a thorough job writing a profile of the candidate to market and what they can offer an employer, along with a compelling and persuasive overview of your experience and your firm's area of specialization. You will find that if you "hit the bulls eye," you will generate a business opportunity and if you present yourself in the right light, you might generate interest in your services for an alternate opportunity.

The adage - "It is a numbers game" has never been more true. The survivors of this downturn are the individuals and companies who leverage high volumes of data with high levels of activity to touch prospects on a frequency that "makes your own luck" by increasing your chances of being "in the right place and the right time."

Talent Surplus – Not!

The U.S. Department of Labor reported that year-to-date totals of layoff events (12,542) and related initial claims (1,274,765) in 2008 were the highest January-August totals since 2003. Over the year, jobless rates were up in 47 states and the District of Columbia and down in 3 states. The national unemployment rate rose to 6.1 percent in August, 1.4 percentage points higher than a year earlier.

Does this mean that the scarcity of talent has become less and talent is readily available for the few openings employers have come up in this uncertain economy? To answer this question, first answer these questions:

1. With declining revenues and fewer opportunities on the horizon, is every employee’s contribution even more important to the success of your business and to justifying the role in your organization?

2. If you have made reductions in staff, have you considered performance as one of the deciding factors respecting who to let go, and released the lesser producing employees first?

If you answered yes to either question, take pause as you contemplate hiring from the pool of available “active” candidates. Likely, these candidates are “first wavers” who in a robust economy “flew under the radar” and now find themselves “redundant” in an economy that requires top talent to produce results. This doesn’t mean all unemployed or job-seeking candidates are bad or mediocre, but for many it is indeed the fact.

As the numbers of candidates on the market increases it becomes increasingly difficult to “separate the wheat from the chaffe” and choose the people that are of high quality from a group of mixed quality.

Does it make sense then to continue to employ the services of a search firm to find talent for your organization? Consider that a professional executive search firm is in constant contact with candidates and hiring managers across the segments in which they specialize. This “constant contact” is with “passive” candidates who, when facing economic instability, are more likely to entertain a new opportunity if presented by a known, trusted advisor.

The bottom line…great people are hard to find in even the best “employer's market” circumstances, and only great people are a good investment when resources are dear. An investment in a search fee pays dividends when a new employee not only joins your organization, but contributes with the high level of skill, talent and character commonly found with employed “passive” candidates who “fly under your radar.”

It is Not the Market, it is Your Competitors

With demand for staffing, executive search and services/solutions in decline, growth cannot be achieved by growing "on pace with the market." To retain market share and grow, even in a difficult economy, taking business from competitors is essential. To sell effectively against competitors, you may find the following article interesting and helpful.

Profiling Your Competitors
by BNET Editorial

To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use the comparison as the basis for performance improvement.

Competitor information can be obtained from many different sources, starting with what your competitors say on their own Web sites and in their brochures and annual reports about their capabilities, resources, and plans. You can find information about competitors in the press, trade publications, industry surveys, and on the Internet.

What You Need to Know
Who are my competitors?
Depending on the size of your company and the products or services you offer, you probably already know your competition—from advertising, trade shows, or even your customers. Never assume, however, that you know everything you should know about the competition. Who else is offering what you offer? Many products and services could be classed as non-essential and so customers may be choosing to spend their discretionary budget between two very different market sectors. Are you losing business that way? Is a larger company hurting your business by giving away a competing service as a promotion device? Always be alert to the different ways that others could be taking business away.

Why is competitor intelligence so important?
You need to understand what competitors are offering so you can offer at least as much to customers. Your marketing campaigns or product launches can be affected by what your competitors may be doing at the same time, so learning what you can about their plans is important. You also need to be aware if a competitor is threatening to take away your important accounts. Unless you monitor competitor activity and take appropriate action, your business faces an unknown risk.

Should we use an independent research company, or conduct the research internally?
You can conduct the research internally, provided you or your staff has the time. Much of the source material is in the public domain, so you should be able to obtain it yourself. Don’t overlook the wealth of information you already have in your company or can gain through your own contacts. If you wish to research customer attitudes toward your company versus your competition, you may need to use an independent research organization. Customers may not be completely honest with your own representatives.

How reliable is published competitor information?
Use your critical thinking skills to assess the accuracy and quality of any published information that is used for research. Make sure the information you find is current and that it comes from reliable sources.

What to Do
Identify Your Competitors
Competitor information helps you to identify how you can gain a larger share of the business from your competitors and how to protect the business you have.

Ask yourself:

How many competitors do you have?

Do they compete directly or indirectly?

Who are your major competitors—those that threaten to take away your most important customers?

How much of your business do these competitors threaten?

Quantifying the threat helps you to prioritize your own activities.

Where are your main competitors located?

How do they compare in size (to your company and to one another)?

Are they growing?

How do your products compare with your competitors’ offerings? Think about price, methods and quality of distribution, brand image and reputation, service quality etc.

What are customers’ attitudes toward your competitors and toward your own company?

Can you (or your customers) identify any weaknesses in your competitors?

Who are your competitors’ main customers?

Which of your customers might switch to your competitors, and why?

Which of your competitors’ customers do you want to win?

How strong are your competitors’ relationships with key customers or key decision makers?

How long have they been dealing with them?

Have your competitors invested in links with customers that would make it difficult for other suppliers to make inroads?

Does your company have the skills and resources to overcome the competitive threat?

Compare Your Key Competitive Factors
Listed below are a number of factors that are important to meeting customer needs. On a scale of 1 to 10 (where 10 is the best in the market), how does your company rate? Consider each factor carefully, then use your results as the basis for a program of performance improvement. Emphasize the things that matter to your customers rather than to your own opinions:

Evidence of an excellent service culture, for example, problems quickly resolved by frontline staff rather than referring customers to higher-level managers

High levels of after-sales service and support offered

Product adapted readily to meet customer specifications

Evidence of commitment to quality measurements, for example, measurements from your industry

Commitments made to customers—for example, offering money-back guarantees or precise delivery schedules

Evidence of feedback encouraged—for example, comment forms or toll-free telephone number made widely available

Flexible approach to pricing, such as the use of price incentives or financing plans to appeal to different types of customers

Willingness to negotiate prices for important customers

Staff knowledgeable about the product and willing to use knowledge to help customers

Good reputation with agents, distributors, and other intermediaries

Overall good reputation with employees as well as customers

Make Use of Your Sales Force
By talking to customers, your company’s sales representatives can find out about competitors’ direct sales calls, marketing campaigns, special offers, and new developments. They can obtain similar information from retailers or distributors. Crucially, they can get a feel for the customers’ awareness and attitude toward your competitors.

Monitor a Variety of Public Sources
You can learn a great deal about your competitors from their own public information: corporate brochures, annual reports, and exhibitions. Check your competitors’ Web sites frequently for updates on their products, plans, and capabilities as well as any customer case studies or news releases that may be posted on the site.

Monitor trade publications (many are available on the Internet) and the general press for useful information about your competitors. You may have the staff resources to maintain a file of press clippings on your competition, or you may wish to hire a clipping service to gather material for you.

Look for published results of industry surveys, which can provide useful insights into your entire market as well as your competitors.

Analyze Competitors’ Promotional Activities
By monitoring your competitors’ advertising, promotions, exhibition presence, press activities, and Internet information, you can assess their strategies. These are some of the possible scenarios:

Heavy advertising expenditure could indicate a competitor trying to win greater share or attempting to remedy losses in that market

Price promotions may indicate that your competitors want to be perceived as value-for-money suppliers, or they may be an emergency response to declining sales

Press announcements about new production facilities could indicate that your competitors are trying to increase their business significantly

They may become more cost-effective and able to offer lower prices, or may be taking on additional overhead that they must finance

Announcements about new branch or dealership openings could mean that competitors are expanding into new territories

Recruitment drives may signal a change in direction, a growth strategy, or a sudden loss of staff

To gain a better idea of your competitors’ financial health, you may be able to obtain information from credit reference agencies

Hire a Research Company
If you do not have the internal resources to monitor competitive activity, you can hire an independent research company to perform all the tasks outlined above. You can also ask the company to survey customers to reveal their attitudes toward your company versus your competitors. Customers may be more willing to discuss their attitudes with an independent researcher than they are with someone from your company.

Consider Benchmarking
Once you have assembled detailed information about your competitors, you can benchmark your performance against theirs. Competently done, benchmarking will give you a baseline assessment of your company’s effectiveness in the marketplace and some insight into where competitors may be gaining the advantage over you.

What to Avoid
You Overlook the Obvious Sources
Some competitor intelligence is freely available from the Internet, the press, and other public sources and—most important—from your staff, your customers, and your competitors themselves. Information from these sources can provide a valuable starting point for developing detailed competitor profiles.

You Fail to Make Use of Competitor Information
Competitor information is valuable only if you use it to refine your own strategies or take defensive action to protect your business. Simply gathering information without analysis or action is wasteful.

You Act on Incomplete or Out-of-date Information
Be cautious about acting on competitor intelligence until you have as much complete, accurate, up-to-date information as possible. Published sources can provide only a partial picture, and more strategic information is likely to be confidential. This means that you may make incorrect assumptions in planning your response to competitor action.

"What Can I Do to Help You Now"?

The Annual Economic Analysis released by the American Staffing Association June 2008 shows that, if indeed the U.S. economy is in a recession, the staffing industry is not experiencing the severe contraction characteristic of previous recessions. Despite the fact that demand is slowing, it is important to take into account that total staffing industry sales are $90 billion dollars. Staffing industry employment hit a new annual record high in 2007, and temporary and contract staffing daily employment also set new record highs in the second and third quarters of last year. Presently, the market is 10% ahead of 2000 – a banner year for Staffing – and nearly $30 billion ahead of the historic low of 2002.

There is market share for this period of “flatness," economic “correction” or “downturn,” but not for the cowardly. Those who take on the market’s sluggishness with energy and good judgment, leading actively and by example will prosper even in trying times.

Building a strong growth-sustaining team calls for the time and attention of the business unit manager to maintain a sense of urgency and establish solid work plans that will leverage each team member’s strength. Guidance, support and direction is essential to maximizing team members’ contributions and lift up the capacity of the team. A high level of engagement in training and development, as well as in guiding territory management and lead development is essential to bringing about results.

Business unit managers with the most success in developing strong teams and arranging talents of team members to the discipline in which they belong, direct and support the work flow collectively and individually, as well as contribute personally.

What then are the core best practices of a successful business unit manager?

1. Manage with twice daily meetings to communicate, set responsibilities and priorities. It is wrong to think that stopping “work” to meet as a team is a waste of time. A team with clear priorities and shared information is much more effective than a team “figuring it out on their own.” These are 30-minute meetings – everyone in attendance – with the following agenda items:

Recognition

Candidates for marketing to hiring mangers—who is highly placeable?

Call plans, target lists of hiring authorities—who are you going to call?

Candidate inventory and interview objectives.

Open job orders, next steps and who is responsible for it.

Specific objectives for the day (morning); assessment of outcomes (evening).

Upcoming ends—what business do we need to replace?

Specific, “stretch” objectives for the number of starts to happen within the week—what can we fill?, with whom?, who can we market who to?

Progress to objectives and refocusing all team members based upon current needs (e.g., do we need candidates, job orders, new leads?)

General communication…who may call, what is pending, hot candidates, prospective business—make sure the team knows what is happening.

Role play or planned lesson to foster skills development.

2. Manage the market, inventory and match. The leader must act as the first source of what is “hot” for follow-up to pick up the pace of all team members. The relationship and interplay between oversight of sales and service is leveraged when you can “see” a branch candidate and “match” the candidate to companies the sales team are engaging.

Weekly, review Business Journal, job boards, candidate applications, and expand knowledge of the marketplace with networking, marketing directories and other business resources to garner new leads for the sales team—who is hiring now?

Daily, review every interviewed candidate’s resume/file, meet as many candidates as possible personally—"Is so-and-so a fit for ABC Company”?

3. Manage business development purposefully. Who else but the manager should know the marketplace? Work with self and sales staff at the beginning and the end of the week to review target lists/lead lists/task lists for content, activity and next activity to do. Other sales driving best practices include:

Work together to make up an organizational chart for a minimum of three companies a week to expand the list of Company contacts, set out objectives to uncover missing information.

Ensure that each sales-responsible person has multiple search engines on multiple job boards to receive daily postings for each position the branch is prepared to fill—this will feed lead-following for immediate direct hire job orders. Ad book binders are fine for organizing ads for follow-up calls, but inputting leads to your front office system is better to build future calls plans—monitor use of front office systems so leads are not lost in a paper shuffle.

Set specific “blocked time” to make ad calls, skill marketing calls and qualifying calls to focus sales activity—sell during prime time, research and qualify during specific days/times set aside to develop future targets. Separating the two makes it easier to manage the effectiveness of sales efforts.

Set objectives for the appropriate number of sales calls/visits to support business and take the time to debrief together post-call/visit and plan next steps.

Make a work plan to set time aside for reference check calls—this supports the service team and offers better access to the Company contact who can be qualified as a temporary staffing or direct hire prospect.

Rotate assignment of making up and distributing a “Hot Candidates” communique—monitor and manage quality and growth of email lists.

4. Manage the business of the business. It is up to the leader to plan for maximizing the recruiting team at the beginning of the week to:

Set objectives for individuals’ focus…recruiting, skill marketing, order management—be specific regarding the objectives for the number of fee-eligible candidate and temp interviews in what positions.

Review T-H orders against temporary staffing opportunities to keep from over investing in job orders that, unlike temp, have less of an immediate chance to actually start—maintain a strict 50% of total orders, and…redirect team to actively skill marketing/selling for opportunities.

By the first of the month, ensure that each Recruiter has a minimum of five “viable” direct hire orders in the right skill set—mobilize sales and recruiting teams to generate marketing calls to address any gaps in the number of job orders.

Weekly, have a specific direct hire job order review and discuss what is pending and the next steps to close—communicate with neighboring offices to increase participation.

Step in to talk with candidates and/or Company contacts to assist in closing.

Set specific blocked times to make direct recruiting calls generated from applications/interviews/referrals—ensure a pipeline of leads from recruiting to sales—set up a method to communicate leads in a structured way.

Set objectives for net starts weekly, markup, and “level” of candidates to increase GM$ per hour. To achieve the net starts objective, a 30-day forecast of upcoming ends needs to be visible to the team to set the actual number of starts per week to stay ahead of the progression, including contingencies for unplanned ends. Make up for shortfalls by focusing on placing higher-level, higher-GM$ candidates.

5. Great managers look inward. They look inside the company, into each individual, into the differences in style, goals, needs and motivation of each person. These differences are small, subtle, but great managers need to pay attention to them. These subtle differences guide them toward the right way to release each person's unique talents into performance. Recruit for talent, manage to strengths, hire expeditiously. Manage learning and development at least weekly, if not daily.

Set aside a minimum of 1-hour per week with each employee and talk about: what is expected, what you can do to set him/her up for success, what he/she does best, recognize performance—be specific, genuine and interested; uncover how to make the work meaningful, gain feedback and talk about progress, learning opportunities and how each individual’s contribution fits in the overall company and his/her career progression.

Assign Company training resources to employees and organize opportunities for employees to share learning with the team

Prepare role plays to overcome common objectives—have all team members involved. Listen, and role play with individuals to improve recruiting, negotiation, customer service and closing skills.

Share financial reports to engage the team in the outcomes—demonstrate how increasing markups, direct hire placements/fees and marketing higher-level candidates improves results and personal financial rewards.

Get out of your office and sit side by side with the team and demonstrate best practices…show, not tell.

6. Do not delegate tasks that are not revenue-generating. Support the team with meaningful contributions so they can do their jobs more effectively—individual activity to generate personal production for the good of the branch is useful, but equally important is preparing and focusing each team member by taking responsibility for administrative and operational support to enable the team to expand the business. This is not “lending a hand,” this is “doing” a task completely so the collective bandwidth of the branch team is actively engaged in work that generates gross margin dollars.

Use administrative support to assist you as needed, but do the heavy lifting yourself administratively to ensure that each employee is focused on developing the business. Release the team to “ring the cash register” collectively by doing weekly tasks like payroll and compliance, invoicing and aging, updating and managing all job postings, job board searches—review, print and distribute resumes for blocked recruiting call times.

Drive sales by sourcing new leads that any branch team member can “run with.” Get the details so the next step is to “pick up the phone.” Get names of multiple Company contacts for each lead identified, get contact information (telephone, email address), input new leads to front office system and set them up on team members’ calendar or task list. Generate urgency to follow-up on specific contacts by personally contributing to the database in a meaningful way. Dedicate time to adding Companies/Company contacts in numbers and update Company records that are out of date. If you pass on a lead with good contact information and business intelligence, it is more likely to be followed and create outcomes.

Take up operational tasks (application process items, reference checking, etc.).

Revise/retype resumes for presenting candidates.

Make up handwritten notes to every candidate who comes in the office; prepare marketing mailings.

Run reports to assess business activity and inventory.

Roll out corporate initiatives and respond to corporate response/reporting requirements.

Ask, “What can I do to help you now”?

Don't Be a "Hater" - Be a Celebrator!

When the economy is robust, the Staffing Industry enjoys growth, piggybacking on the expansion of fast-growing and major industries. When demand is high, opportunity comes knocking, asking work teams only to react. Those that do so effectively enjoy the rewards of increasing revenues and the camaraderie winning teams encourage. The ability to overcome the difficulty factor in finding "good" candidates is the defining "high-level" challenge that separates the top-performers from the average players.

As the economy slows, a new challenge emerges. No knocking. This introduces a new business challenge, how to create "something' from "nothing" - making sales in an increasingly competitive environment. For most teams, this brings about collective confusion, procrastination and fear in the face of declining results. These stresses turn camaraderie to antagonism, resulting in a loser's pessimism. A work team's synchronicity is compromised, begging motivation and direction.

What to do?

Talk to each other. Really, that's what I suggest as a starting point. Ask about the following - What are your career goals? Why did you decide you wanted to work here? What would you like to accomplish while you are here? What are you truly good at? What "out of your comfort zone" work are you willing to do? Are there any suggestions you would make if you had the ability to improve the way you did your particular job? Are there any suggestions you would make if you had the ability to improve the way other staff did their particular job?

Out of this simple process comes volumes of information - most of it useful and relevant. This information enables teams to recommend a transformation in the way they, as individual contributors, and supporters of each other, work collectively in the new economic climate.

Get into Line With What Are the Objectives. Continue the conversation and set specific outcomes aligned with desired results. Generally, this will be centered around developing new business and the who, what, when, what and how to go about it.

Make a Plan. It is not a top-down plan, it is the plan developed from hours of conversations with co-workers. They developed it, put it together. And, with my each team member's strong assistance, encouragement, and support, it can be implemented.

Celebrate the Results. This is the part that brings back "winners" camaraderie. Recognize brave actions, continuing attempts in the face of failures, small achievements, ease with changing daily tasks, new skill with unfamiliar activities, and when a coworker "steps up" to "lift up" the team.

So there you have it - communicate and build alignment, fall in with the objectives and celebrate your achievements. In doing so, you just might find that this encourages good people and business behavior that sustains and uplifts top-performing teams, even in uncertain economic times.

Motivation Tips for Success

So the economy is a bit down, orders are slowing down and the pressure is on to meet your revenue goals. Strategizing with your sales team is certainly a good idea. Coming up with creative ways to motivate your sales team is definitely the right way to go. The right amount of nudging might just be what a crestfallen sales person or recruiter might need reinvigorate and start their efforts anew.

Many people and companies think that the only method of motivating sales people is to give them an opportunity to make more money. Salespeople are certainly motivated by money, but other factors come into play. You need to take some of these factors into consideration when working to motivate your sales people.

When trying to motivate sales people it is important to insure that your salespeople understand the vision of the company. Whether you are an individual selling on your own, or you are motivating sales people in a large sales force, it is important that salespeople are able to move toward an empowering vision. The head of the company (or you, if you own the company) must have a strong vision and communicate it to the sales people in a clear and concise manner.

Another important factor in motivating sales people is the culture of the company or organization. Sales people are often motivated by being part of a very strong and a very well understood cultural environment. The vision for the culture of the company must be clearly communicated and demonstrated from the top of the company. If sales people are clearly involved in the company’s culture, it will motivate them more than big paychecks.

Sales people are also strongly motivated by recognition. Public recognition can be a very powerful motivator for sales people. In my company, we motivate our sales people by giving them recognition at events that the whole company attends. This type of recognition can be very powerful in motivating sales people and making them feel more connected to your company.

Regardless, at the end of the day, all motivation is essentially self-motivation. Here are seven very practical, easy-to-follow and helpful self motivation tips and techniques you can use and share to withstand even the most difficult times:

1. Identify and Set Short-term Goals That "Move the Ball” in the Right Direction
Figure out your most pressing and specific goals - reaching established budgets or recovering recent business milestones may seem too far reaching. Focus energies on immediate action and outcomes - once achieved, then celebrate progress and set new objectives. Set, achieve, celebrate and repeat.
2. Create Realistic Timelines
The next logical step is to create deadlines. Even if they are not exact, it gives you a rough timeframe and helps you keep your eye on the prize.
3. Make a Plan
Now that you have your goals clearly stated and timelines appointed, there must be a plan of action for how you will get it all done.
4. Overcome Procrastination
Many people have a hard time with self motivation simply because of their bad habit of procrastination. A major cause of procrastination is usually just feeling overwhelmed, which keeps you from beginning. A buddy-system or networking venue may help coworkers help each other stay motivated.
5. Accept Obstacles
On the road to completing your goals, you will undoubtedly come across obstacles. Though challenges can cause people to lose motivation and quit, if you learn to see them as your teacher, the obstacles will begin to work for you rather than against you.
6. Positive Attitude
Envision yourself reaching goals, even if they are only for the end of the day. As Henry Ford once said, “If you think you can or think you can not—you are probably right.” A positive attitude almost always breeds positive results, but a negative attitude will do just the opposite.
7. Enjoy yourself
Finally, enjoy yourself. While this tip may seem more common sense than other self motivation tips, it is essential.

Times are getting tougher, and you don't want to lose your A players for sure – especially during a slowing economy. There is always need for top talent in a weak economy. When times are hard and average performers are not doing so well, staffing firms seek good performers to weather the downturn.

Are You Truly Ready to Sell?

Selling is all about preparation. However, you can know your customer’s business (and your own business) up, down and sideways, but if you don’t know the points of leverage — the places where you can influence the customer to buy — you’re not really ready sell.

Scientific research (really!) suggests that if you’ve got six key questions answered in your own head, you’re far more likely to make a sale. They’re generic to all sales situations and provide some touch points to know whether you’ve got the leverage to develop the prospect and close the deal.

1. How can I help this customer? If you truly believe that you can help the prospect, the prospect will feel obligated to say “yes.” Example: if you’re only calling on truly qualified prospects, and you’ve got an offering that you’re sure can do the job, you know that you can help them.
2. What will it cost the customer to not buy? A prospect is more likely to say “yes” if there’s pain and loss connected with saying “no.” If the prospect stands to lose business or opportunity or career points by not buying, you’ve got leverage to make the sale.
3. What are the sources of my authority? A prospect is more likely to say “yes” if he or she believes you are knowledgeable and credible. So be certain that you’ve done everything you can to establish yourself as a credible source that can add value to the conversation.
4. What similar commitments have already been made? A prospect is more likely to say “yes” if they’ve already made public commitments consistent with purchasing. Example: a prospect that’s made a public commitment to increase revenue will buy offerings that help achieve that.
5. Who among the prospect’s peers is already your customer? Prospects believe that saying “yes” entails much less risk if the prospect knows of similar people who have already said “yes.” Make sure that you have reference accounts and sell through referrals whenever possible.
6. What is it about this customer that I can truly like and respect? A prospect is more likely to say “yes” to somebody who is likeable, and likeability is a reflection of your own attitude towards the prospect. So find out what’s special about the prospect, and decide to like and respect it.

By Geoffrey James

Facts Inform, But Passion Moves

Passion is at the top of the list of the skills you need to excel whether you're in sales or any other profession. A salesperson without passion is just an order taker.

If you're in sales, you can have a great product, a tremendous territory and a fabulous marketing campaign, but if you don't have passion, it's hard to make a sale. When you have passion, you speak with conviction, act with authority and present with zeal. When you are excited and passionate about a product-or anything for that matter-people notice. They want in on the action. They want to know what can be so good.

There is no substitute for passion. If you don't have an intense, burning desire for what you are doing, there's no way you'll be able to work the long, hard hours it takes to become successful.

"Make sure that the career you choose is one you enjoy," said Kathy Whitworth, who won 88 LPGA tournaments, more than anyone on the men's or women's professional circuit. I was lucky enough to be in attendance when she won four of them. "If you don't enjoy what you are doing, it will be difficult to give the extra time, effort and devotion it takes to be a success. If it is a career that you find fun and enjoyable, then you will do whatever it takes. You will give freely of your time and effort, and you will not feel that you are making sacrifices in order to be a success."

President Harry Truman once said: "Good work is never done in cold blood; heat is needed to forge anything. Every great achievement is the story of a flaming heart."

Mark Twain was once asked the reason for his success. He said, "I was born excited."

J. Paul Getty, the wealthy oil tycoon, actually ranked passion ahead of imagination, business acumen and ambition as necessary ingredients of business success.

Surround yourself with people who are passionate about their jobs. You'll catch their passion. And remember that you can't be passionate when you feel like it. You have to be passionate about your job, product or cause all the time.

Sam Walton, the founder of Wal-mart, had 10 "Rules for Success." Rule number one was "Commit to your business. Believe in it more than anything else. If you love your work, you'll be out there every day trying to do the best you can, and pretty soon everybody around will catch the passion from you-like a fever."

Set an example for your co-workers or teammates to be passionate. There's nothing more powerful and more contagious than passion.

By Harvey Mackay

How Much Does it Really Cost to Hire - or not to Hire?

In a recent article in 'The Interbiznet Bugler', it is stated that the Saratoga Institute, often seen as the ultimate source of HR thinking, typically describes "cost per hire" as the sum of administrative costs and expenses, and Infomart-USA, a hiring practices auditing company, estimates the national average at about $4,400. They consider the elements of cost per hire to be the following:

• Advertising
• Agency fees
• Employment fairs
• Employment office salary expense
• Employment office facility expense
• Estimate of time spent in training
• Recruiter travel expense
• Internal recruiter expense
• Internal recruiter labor expense
• Referral Bonus
• Recruiting & Training expense
• Uniforms

The means used to calculate the administrative cost per hire is deeply understated. So what is the real cost per hire - or more importantly, per not hiring?

Opportunity Costs

The cost of a hire is the money lost because the hire wasn't made. Well recognized in MBA programs and broadly understood throughout the rest of the organization, the simple concept is "opportunity costs."

At its most basic, the opportunity cost associated with a particular hire is the productive revenue lost because the hire wasn't made. Here's an easy way to get your arms around the real cost per hire in your organization.

1. Take the annual sales of your company (or division) and divide it by the number of employees. This is the annual revenue per employee.
2. Divide that number by 250 to get the daily revenue per employee.
3. Multiply daily revenue per employee by the number of days it takes to hire an employee.
4. If you want, add the dollars spent by the Recruiting Department (it's a minor fraction).

This is the real cost per hire. Generally it's 5 to 10 times the administrative costs.

Using an outside recruiter to fast-track hiring of sales talent is good business as it costs far less than not hiring and is an investment in your organization’s growth. When economic times are challenging, sales-focused employees are the resource best leveraged to protect market share—in a shrinking market, taking share away from your competitors is priority one, superseding cost containment measures. Fielding sales talent is an initial success that lays the groundwork for achieving growth objectives. Tapping into a network of industry sales professionals puts growth-minded managers on the offensive.

Should Sales Run the Company?

This question keeps coming up, so I’m going to answer it. Let’s start with the basics:

The only reason a for-profit business exists is to make profitable sales.

Read that last sentence three times, because there’s an entire MBA’s worth of business wisdom in it. If you believe that statement is true, then the follow must also be true:

In a for-profit business, every job has a single purpose — to help profitable sales take place.

Therefore, the value of EVERY activity inside EVERY for-profit business can be assessed by two criteria:

1. Does it generate qualified leads, resulting in more sales, thereby increasing revenue?
2. Does it reduce the cost of sales or cost of goods, thereby making the average sale more profitable?

Considering all of the above, the four major “non-sales” functions can therefore be defined as follows:

Marketing — Every marketing activity should either attract new customers (generate qualified leads) or make it easier for sales to close business (reduce the cost of sales.) For example, a direct mail campaign is wasted money unless it attracts new customers, thereby potentially increasing revenue. Similarly, a “branding” exercise is stupid and pointless unless it creates credibility that makes it easier for sales to close business, thereby reducing the cost of sales.

Development — Every activity that’s funded should be to design new products and services that existing and future customers want, thereby making it easier to attract new customers, thereby increasing the revenue stream. New ideas that results in products and services that can’t be sold or that nobody wants to buy is wasted effort.

Operations — Every activity should be focused on delivering high quality products and services that attract new customers, while reducing costs. While those costs aren’t traditionally counted as a “cost of sales”, they are really the same thing, because both cost of sales and cost of goods are only meaningful concepts if a sale actually takes place.

Management — Despite all the blah-blah-blah about “leadership,” in the end a CEO’s only important jobs are to 1) sell the company to the public as a spokesperson, and 2) make sure that every other department in the company serves the needs of the Sales group. And don’t try to tell me that the CEO has an important job representing the company to investors. What investors want are more revenue and more profit.

Does this mean that the Sales group should be performing all these functions? The answer is no. Not because they couldn’t do it, but because it’s a waste of selling talent. People who can sell — really sell — have got no business pushing pencils in the back office.

Instead, the Sales group should be telling these other groups what they must do, at least in a general sense, in order to ensure that profitable sales continue to happen. More importantly, all activity in all those groups must be measured and compensated based upon whether those profitable sales eventually take place.

So let’s restate the question:
Q: Should the Sales function drive the entire company?
A: Absolutely.

Excerpted from an article by By Geoffrey James

It's January 2, 2008 - Where is Your Sales Talent?

With reports of workers losing faith in the economy and employers forecasting flat or reduced hiring in the New Year, it is that time of year when we ask the question..."What is the economic forecast for the Staffing industry next year"?

Considering the Staffing industry market is near to $90B, I ask..."Isn't it really about how we approach the marketplace"? When an industry is growing it is easy to increase your business, just jump on the economic escalator and focus on delivery. When the market is retreating it is not so easy, but with a multi-billion market at hand, it should be with the right strategy and tactics.

Many staffing firms leveraged the "escalator effect" to boost profits by leaving revenue-generating field positions open for extended periods or not investing in sales talent in all territories to reduce the cost base against market-driven revenue increases. This works in the economy that is now in our rear view mirror; however, in 2008 the pleasant escalator ride will fast become more like an unpleasant battleground for the firms caught with gaping revenue-generating vacancies.

The battle will be over market "share" and the strategy for 2008 will center on influencing hiring managers, human resources and procurement to change providers - in other words, the growth leaders of 2008 will take away business from their competitors.

The tactics are simple, yet difficult for most companies to execute. To win, the participants must have on the field a well-trained, prepared, and talented sales force before their competitors. To do so, companies must step back from cost management at the expense of deploying a business development workforce. With demand declining, cost containment on the personnel expense line will neither offset the revenue downturns, nor spur increases that have vaporized in the changing economy.

Investment in revenue-generating people is risky in an organization where headcount management, productivity per headcount metrics, compliance and delivery solutions has dominated profit-making strategies. But, as I will explore further in the New Year, there are some leverage points to mitigating the risk of playing to win in 2008:

Reduce "time to hire" for open revenue-generating positions- If you measure the total number of days selling branch management and/or sales representative, executive recruiting, blended-desk positions remained unfilled in 2007, you will likely be quite shocked. Count the markets that you have poor, limited or no sales representation and you will likely become frightened at your prospects for the New Year.

Consider additional sales representation in hot segments/markets- Deployment does not have to be uniform, focusing resources in "hot spots" proves to be cost-effective. You can plan for hiring sales talent in waves to spread out costs against results, but don’t wait too long—the economy changes quickly for the leading-edge Staffing industry—you are already “behind the 8-Ball” so to speak.

Make people the metric- Start holding field managers accountable for filling revenue-generating positions with a sense of urgency by measuring days open, averaging-in open slots with current productivity measures to detect lost opportunities, and recognize the tactical leaders who field a team in play early on in 2008.

Reduce on-boarding time- Revamp your hiring process in terms of steps and priority to cut by half the time it takes to recruit, assess background/fit and make an offer. Use internal, corporate and external resources to grab up talent before your competitors acquire the best of a limited pool of top-performers.

Accelerate training time- Compress training for revenue-generating roles to a boot-camp, immersion-style of delivery to reduce by two-thirds the time it takes to make a new hire ready and competent to face customers persuasively.

Create networks for sales talent- Promote a sales culture with newsletters, chat rooms, blogs, meetings, conference calls, webinars, contests, rankings, and recognitions to bring together the sales team for motivation, further development and peer mentoring.

The greatest challenge to overcome in a retreating economy is not whether a company can grow against prior-year economic-driven benchmarks (which it can). The greater challenge is can industry leaders operationally turnaround their laissez-faire attitude regarding fielding sales talent and make the necessary shifts to strengthen their company’s sales culture, sales-support platform and scope of sales “coverage” across their market footprint before it is too late for cost reductions to protect earnings and shareholder value.

Balancing business travel with your life: 5 tips

An increasing number people who travel for a living are concluding that their lives are out of balance. More than half of all business travelers say the time they spent with family has been significantly reduced as a result of being on the road, compared with 39% in 2001. And more than one-third said social time spent with friends suffered through the demands of traveling for their company, compared with 28% in 2001.

If you feel you're on the road too much, here are five steps toward positive change.

1. Tap the brakes before you get into an accident. Years of heavy travel will take a toll on most people. If you can think of your career as a car ride, remember to hit the brakes every now and then. That means taking breaks from traveling.

2. Use the tools you have to set a reasonable pace. This is a struggle for any business traveler — even the ones who have achieved a better balance. Microsoft Outlook's Calendar function is a good tool. It allows you to identify the most important appointments and it prompts you when they're due. While that's far more efficient than writing everything down on a memo pad, it is possible to have too much of a good thing where every little "to-do" item starts popping up on your screen, frequently interrupting your concentration. Another option is Franklin Planner for Outlook (www.franklincover/fpo) which lets you further prioritize your appointments. It also integrates nicely with Outlook. A caution: Technology alone won't put your life back into balance. But it can help.

3. Ask yourself: Do I really need to be there in person? A lot of business meetings can be accomplished virtually, with the help of Web conferencing software. The use of "virtual meeting" technologies experienced an uptick after 9/11, as companies cut back on business travel. But even now, as corporate travel heats up again, there are still plenty of smart reasons to pick Web-based meeting applications over an in-person meeting. Not the least of these is the fact that you eliminate the stress of traveling.

4. Remember: Garbage in, ugh, garbage out. When you spend time on the road, you tend to eat food you normally wouldn't (and in quantities you wouldn't) drink things you wouldn't, put off exercising and get insufficient sleep. Whoa. That alone is enough to knock your life out of balance. Try to maintain as many elements of your “regular life” on the road to maintain your health. Pack essentials that support familiar routines and diet.

5. Don't forget your friends, family and loved ones. It's possible to burn the figurative candle at both ends to have a successful business. But, the whole exercise seems rather pointless if you alienate everyone around you in the process. Don't think of your colleagues and relatives as obstacles standing in the way of your success — tethering you to the office when you should be out on the road drumming up business. Think of them instead as your support group. They'll be there when you need them.

Is bringing your career into balance an all-or-nothing proposition? Not necessarily, small steps and best practices repeated over time help you have a life and a career.

By Christopher Elliott

The Candidate-Centric Business Model Concept

Changes in economic conditions influence business operating models as we adapt to the drivers of supply and demand. The number of candidates available correlated with the number of open jobs influences, without question, the selling approach for the Staffing Industry. When the job market is depressed, unemployment is high and candidates are plentiful; sales are intensely focused on winning new customers to come across few and far between hiring needs. Conversely, when, jobs are abundant and candidates are scarce, the sales process follows the acquisition of a candidate, and the focus narrows to identifying the hiring manager with an open job that matches the background and experience of the candidate. This is concept is based upon demand forecasting and inventory management—best practices in product-based industries for decades.

The idea that a branch can “be all” to all customers is a myth. You cannot represent every candidate effectively and work every job order successfully. What you can do is develop a core-competency of identified job categories/titles for your branch and build a database of hiring managers who have interest in the job categories that you represent. The ideal core-competency skill sets for your branch should be representative of occupations that are desirable for Temp/Contract and Direct Hire. The reason for that is most candidates are best attracted and come to you for Direct Hire opportunities. Should they be “available” presently, they can be assigned to Temp/Contract engagements until which time a “regular” job is identified. Job categories/titles that fit these criteria are generally aligned with health margins, high pay rates and superior markups. These are the people likely to be sought after by hiring managers and department-level company representatives to fill critical open positions. These may differ market-to-market and should be reflective of your market; including hot industries and jobs as well as job categories with candidate shortages. These are the candidates that you should recruit day-in and day-out instead of wasting precious time trying to fill random job orders that sales efforts are generating.

Candidate-centric selling is simple as doing what you do now and adding one degree of strategy to generate job orders that you can fill with candidates you already have. Most Staffing Industry branches have a selling strategy that is made up of a target list or a zone approach—this remains the platform upon which you build your Candidate-centric business. You enhance this process by adding to your “contact names” associated with the companies that you are pursuing. The key is to add hiring manager, department manager, office manager, executive office contact names that are likely to have a direct need for the job category/title within your established core-competency. At the same time develop a way to track for the company (or hiring-manager level) record, AND the candidate profile the following important values that will superpower your searching and marketing activities: industry, job title, software and any other key need/experience that will match a candidate and a company perfectly. You then can do candidate-based reverse searches to identify companies to which to market them and search your database of available candidates to market specific companies.

You can develop additional sources to market your candidates by reviewing job board postings for core-competency positions—who needs your candidates? You can automate this by acting as a job-seeker (it is free to do so) and set up Saved Searches/Search Agents (employer searches, keyword searches) to automatically notify you of new core-competency positions as they are posted. Additionally review thoroughly the application/profile submitted by your candidates. Their job history, job search activity, and references are abundant with hiring manager names that have, and will again; hire the kind of person sitting across the interview table from you. Save copies of these leads to have ready when you are making sales telephone calls to qualify new leads and market candidates.

You bring these practices together by making candidates marketing calls the center of sales activity. Make it a practice to have a daily meeting to ensure all selling members of the branch are well-versed regarding core-competency candidates available—their background, experience and reason for being in the job market—these are the candidates that are highlighted for marketing efforts. Come together as a team to strategize how to place every qualified candidate with a company and make marketing calls until you do so. In other words, all sales calls are candidate marketing calls. When you make enough of these calls, you will receive job orders…job orders that you can fill with available candidates.

Torn Between Two Masters: An Editorial on Priorities

Tonight, I ran a Google™ search for Branch Manager. It returned…

Results 1 - 10 of about 40,600,000 for branch manager (0.05 seconds)

It takes only seconds find out how serious the need for critical leadership talent is.

Typically the Branch Manager in the Staffing Industry runs a small business, even within the largest staffing firm, and manages a small team. These small teams are at the heart of an industry with the collective responsibility to increase revenues, improve efficiency, expand operating margins, and push profits up while ensuring customer satisfaction and being a team leader.

Most individual branches depend for their very existence on the sales function. At the same time, the Branch Manager is most commonly the lead, or the one and only, salesperson for the branch. This give rise to the implication is that selling is a distinct activity, remote from managing, and of lower status. Many of the industry’s excelling salespeople are promoted to management because they do their jobs well. The people rewarded with advancement to management, tend to establish a new identity in the management position, diminish their sales effort and start overseeing other people instead

Small business managers are the driving force behind top and bottom-line growth—it is the achievements of Branch Managers and their teams, whose hard work and commitment to excellence have made them a key part of the industry’s vitality

Growing a small business is hard work. The sales function is often overlooked by small business managers. Spending the necessary time with sales activity, networking, prospecting, and improving selling skills is essential to growth and financial rewards. A successful sales effort requires regular planning, purposeful execution, and as assessment of progress to achievement of targeted results.

In the role of Branch Manager, he or she expresses him or herself as a leader by:

• Deciding where the team is headed
• Communicating that vision to them
• Gaining access to information and materials which the team needs to develop skills and talents
• Recognizing problems and seizing opportunities

There is no better way for Branch Mangers to practice management than to identify the talents of their people, and then help them add skills and knowledge. Managers with selling expertise can develop and sustain a high-performance sales culture by guiding their people to use their natural talents and strengths to contribute to business development. Every team member can be a part of the sales team and has unique talents to play a key role in carrying out sales action plans.

The essence of this strategy is do away with the thinking that management responsibilities take away from business development responsibilities and replace that thinking with the concept that managing the team to collectively provide consistent, near-perfect performance to a defined sales plan is indeed insightful leadership.