So the economy is a bit down, orders are slowing down and the pressure is on to meet your revenue goals. Strategizing with your sales team is certainly a good idea. Coming up with creative ways to motivate your sales team is definitely the right way to go. The right amount of nudging might just be what a crestfallen sales person or recruiter might need reinvigorate and start their efforts anew.
Many people and companies think that the only method of motivating sales people is to give them an opportunity to make more money. Salespeople are certainly motivated by money, but other factors come into play. You need to take some of these factors into consideration when working to motivate your sales people.
When trying to motivate sales people it is important to insure that your salespeople understand the vision of the company. Whether you are an individual selling on your own, or you are motivating sales people in a large sales force, it is important that salespeople are able to move toward an empowering vision. The head of the company (or you, if you own the company) must have a strong vision and communicate it to the sales people in a clear and concise manner.
Another important factor in motivating sales people is the culture of the company or organization. Sales people are often motivated by being part of a very strong and a very well understood cultural environment. The vision for the culture of the company must be clearly communicated and demonstrated from the top of the company. If sales people are clearly involved in the company’s culture, it will motivate them more than big paychecks.
Sales people are also strongly motivated by recognition. Public recognition can be a very powerful motivator for sales people. In my company, we motivate our sales people by giving them recognition at events that the whole company attends. This type of recognition can be very powerful in motivating sales people and making them feel more connected to your company.
Regardless, at the end of the day, all motivation is essentially self-motivation. Here are seven very practical, easy-to-follow and helpful self motivation tips and techniques you can use and share to withstand even the most difficult times:
1. Identify and Set Short-term Goals That "Move the Ball” in the Right Direction
Figure out your most pressing and specific goals - reaching established budgets or recovering recent business milestones may seem too far reaching. Focus energies on immediate action and outcomes - once achieved, then celebrate progress and set new objectives. Set, achieve, celebrate and repeat.
2. Create Realistic Timelines
The next logical step is to create deadlines. Even if they are not exact, it gives you a rough timeframe and helps you keep your eye on the prize.
3. Make a Plan
Now that you have your goals clearly stated and timelines appointed, there must be a plan of action for how you will get it all done.
4. Overcome Procrastination
Many people have a hard time with self motivation simply because of their bad habit of procrastination. A major cause of procrastination is usually just feeling overwhelmed, which keeps you from beginning. A buddy-system or networking venue may help coworkers help each other stay motivated.
5. Accept Obstacles
On the road to completing your goals, you will undoubtedly come across obstacles. Though challenges can cause people to lose motivation and quit, if you learn to see them as your teacher, the obstacles will begin to work for you rather than against you.
6. Positive Attitude
Envision yourself reaching goals, even if they are only for the end of the day. As Henry Ford once said, “If you think you can or think you can not—you are probably right.” A positive attitude almost always breeds positive results, but a negative attitude will do just the opposite.
7. Enjoy yourself
Finally, enjoy yourself. While this tip may seem more common sense than other self motivation tips, it is essential.
Times are getting tougher, and you don't want to lose your A players for sure – especially during a slowing economy. There is always need for top talent in a weak economy. When times are hard and average performers are not doing so well, staffing firms seek good performers to weather the downturn.
